Investigating the relationship between globalization of culture and ethnic identity

The purpose of this study is to investigate the relationship between globalization culture and ethnic identity. In research, Giddens construction theory Malcolm Waters are used as a theoretical framework. statistical population research includes students Islamic Azad University, North Tehran Branch in 2019. sample size using Cochran's formula equal 384 people samples were selected multi-stage cluster sampling. Results show that; there significant identity cultural (r = -0.71) its dimensions modern socialization 0.40), consumption 0.34) 0.74). fact, with tendency respondents western utilitarian individualistic cultures patterns which corresponds rule law deviation from religious traditional norms, identities weakened, But purposeful use global tools leads increased awareness display